Parish Event Marketing Checklist
Your church has an event or program coming up and you want to make sure that everybody in your parish knows about it. In order to help you cover all of your marketing bases, we created a checklist to use whenever you are planning the marketing for one of your parish’s events.
- Create a landing page on your website with all of the event’s extra information that your other advertising avenues can point to via link or QR code. This landing page should also include registration information or forms.
- Create a flyer/bulletin insert — tips on how to take your flyer game higher are here!
- Create a poster — this could be the same as your flyer/bulletin insert, just printed larger.
- Create an email invite.
- Create a mailer for snail-mail — there is an easy way to do this through the USPS here.
- Create social media posts about it — don’t forget to use the stories feature on Instagram and Facebook. We have a blog that can help you get started with the stories tool here.
- Send out a text reminder to interested parishioners
- Announce it from the pulpit.
- Create a banner or lawn signs for the front of your parish property. Even better — if you have a sign company advertising in your parish’s bulletin, use them!
Details, Details, Details!
Details are so important! You don’t want to overload flyers and other advertisements with TOO many details, though so just make sure the following items are included on your advertisements and that more specific details are all found on your landing page/website. Always include your event’s:
• Name or title of the event
• Location
• Time
• How to register
• Contact information
• Who specifically is invited
• If there is any accessibility information for those with varying needs — for example — Will there be a sign language interpreter? Will the event have childcare available? Etc.
Other things to consider:
• Might there be a QR code that you could include that points to a landing page or something that has more detailed information about the event? We have a guide to using QR codes here.
• Are you using imagery from your parish photo library? Images of parishioners and your church community are an inviting way to advertise an event. Some tips on what photos you might want to start including in your parish photography library can be found here.
• Make sure you are working with whoever is running your parish’s social media accounts to get the information about your event shared across all platforms. Not quite sure of how to properly use social media for your parish yet? For the basics on setting up social media for your church you can check out our Social Media Strategy 101 for Parishes blog here.
As far as lasting tips go, we cannot express enough the need for every event to have its own landing page on your parish’s website. This page can have all of the information you’d ever want about the event on it as well as a form for registration if you need one, event pictures from the past, and anything else you want to put there. An event landing page like this will free up your other advertisements when it comes to copy and content so the focus can be on good design instead of squeezing in tons of information. Simply put, use the landing page for all of your exhaustive information and your advertisements like flyers and social media posts for a quick look at the event and a hook to direct people to the website!
Want a little jump-start on your event flyers? Our WeCreate library of content and resources has flyer templates for all sorts of church events that have been designed by our LPi graphic design team for you to customize for your own parish events. Every month we add even more templates alongside other graphics for you to use. If you don’t already have access, you can learn more about WeCreate here.
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